Build Your Business with a Facebook Page – A beginners guide By @ShiatsuShane
I know only too well how building a good facebook page can help build a fantastic business, It has helped me go from zero to 25 clients a week.
My page currently stands at just under a 1000 likes and is still the main way a new client makes initial contact with me.
The average person in the UK spends just over 2hrs a day on social media. Just look around you on the train the bus, at work even walking down the street and you will see most people’s faces pressed against the screen as they check facebook, twitter, instagram or maybe snap chat.
Here we shall focus on Facebook as Facebook is still the biggest social media platform and is still holding steady with 31 million UK profiles alone meaning that 60% of the UK has a facebook account.
STEP 1 – Open a personal profile, if you don’t already have an account I suggest you do even if you don’t intend to use it, add your friends and family. You can create a business page without a personal profile however there are a lot of restrictions on it and you will find alot of tools won’t be available.
STEP 2. Click the button create page follow the on screen instructions. Here you will pick a name, choose a category add information such as contact number address, ect. Don’t over worry about the name when first setting it up you can change it when you’ve built the page.
STEP 3. The name of your page should represent you your business ie my page is called shiatsu shane, the Shiatsu Society is called shiatsu society uk. One of the best names I’ve seen is shiatsu Sheffield you know from that title it’s shiatsu in Sheffield so keep it simple something people will easily remember.
STEP 4. Add a cover photo I highly suggest here you use a shiatsu themed photo ideally one of you doing shiatsu, but it can also be a good place to place offers as it will be one of the first images people see when they click your page.
STEP 5. Profile photo here most people add there company logo and why not we have spent a lot of time coming up with our logo, however I’d hold back on that and instead add a good profile picture of yourself, your clients want to connect with you not a logo.
STEP 6. Invite all your friends and family to like your page, this is where having a personal account matters as if you don’t there is no one to initially like it. Your friends and family are your initial Base for your page, from them more will come.
STEP 7. Content every time you post you will see underneath “organic reach” this is how many people see your post. Just because your page has a 100 likes doesn’t mean a 100 people will see your post. Organic reach depends on many factors firstly more people will always see your post if there is a photo attached and even more will see it if it’s a video. Then it’s down to how many of your followers click like or share. You need people to interact with your content in order for more people to see it.
STEP 8. What to post and when, now here comes the experimenting part as social media continues to evolve so does the rules on what to post and when, the busiest times on Facebook are weekends, evenings and Monday dinnertime. But does that mean it’s best to post then as you also have more content to compete with, or is it best to post midweek in the morning? Experiment see what works for you.
How often again trial and error but what I’ve found is 3-5 posts a week is optimum for my followers any more and my interactions drop, start doing 3-5 day and people really seem to switch off. Less than once a week well you start to drop off your followers news feeds.
And what to post? Well again experiment and don’t over worry about what your posting it’s ever evolving, but don’t just put health tips on there mix it up. I tried putting what I thought was well written health tips and I nearly lost my audience. But I stuck a photo of my son doing shiatsu on me in my living room and suddenly my page is buzzing again. Remember your clients follow your page for you not just for information.
STEP 9. Offers are a good way of building your page and filling your diary, I did this alot early on come up with an offer say Shiatsu awareness month £10 off for all new clients.
So create an offer, then in order to take advantage of the offer ask them to like and share the offer. Here is a simple example I’ve just created, but I’d also add in some more details such what you do how it helps ect.
STEP 10. Reviews most people who land on your page are looking for help and what to know who your are and what you can do to help,. They may have looked at your post and be liking what they see but still on edge on whether to contact you or not. So reviews are very powerful. So to get a few reviews simply ask your clients your clients love you and want you to do well, so send them a message tell them you have just created a fb page and it would really be beneficial to you if they can navigate to the review section and leave a lovely review. Odds on they will.